Episode 60: Rafael Cortez Talks About Hiring The Right People And Using Processes Effectively

Welcome to Eat, Sleep, Invest. In this week’s episode, Bryan Driscoll sits down with Rafael Cortez. Rafael owns three companies: CEO Pulse, Pulse Capital, and a real estate brokerage in Phoenix. He has been involved in wholesaling, fix and flips, and coaching.

Rafael was a firefighter at 19 and started a business at 21. He has been in real estate since 2009 and works with other companies to help them put effective systems in place and hire the right people. Bryan and Rafael discuss:

1:12 What being a firefighter taught Rafael about his priorities

4:19 The mistakes Rafael made when he started flipping

8:10 The best piece of advice Rafael was given that he still uses today

8:31 What organizational psychology is: linking processes with human behavior

11:23 What the DISC personality types are, and how that’s useful when hiring

12:28 How to keep people for years instead of months when you’re hiring

14:40 The three-step hiring process Rafael’s companies use

17:17 How moving people you’ve already hired into different positions can make your employees successful

20:24 An example of how having the right framework with different stages can help a business

25:04 Why starting from the end of a process is the best way to build it

26:51 Some of Rafael’s favorite tools for training employees on a process

Contact Rafael:

https://www.instagram.com/rafaelcortezceo/?hl=en

https://www.youtube.com/@RafaelCortezCEO

https://www.ceopulse.com/

https://www.ceopulse.com/wbb1

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