Episode 27: Tony Javier Talks About Generating Motivated Seller Leads On TV

We’re back with another episode of Eat, Sleep, Invest, the podcast where we bring experts to share tips for investors to close more deals. In this episode, Bryan Driscoll talks with Tony Javier, an investor who has been very successful with TV marketing. Although TV marketing may not be the go-to for many investors, Tony has used it in tandem with other strategies to do almost 1,000 flips.

Tony has been investing for over 20 years. He started with Carleton Sheets’s No Down Payment system when he was waiting tables in college. After working without much of a team for years, he learned about the practicalities of having a great team and automation. Now, he works to help other investors replicate his success with TV marketing campaigns. Bryan and Tony talk about:

• How getting a good team of talented employees frees up time and gets the job done right
• The way TV can earn you credibility and trust because you become recognizable from your commercials
• How commercials work well with other types of advertising to bring potential sellers looking for help
• Why the audience for TV fits well as the target market for real estate investors
• How inexpensive commercials during key times have worked well for Tony’s business
• Examples of getting big deals even within the first month of running commercials
• Tony’s recipe for success that considers TV shows, easy to remember websites and phone numbers, and a clear message
• The benefits of having the owners in the commercials and how Tony’s company takes care of scripts and everything else to make it easy
• The expected timeframe and amount investors will spend on commercials
• What are good markets for TV commercial marketing
• The ideal investors that will do well with TV commercial marketing: experienced investors already doing a lot of marketing, investors with their sales process put together, and investors that understand the process
• The obstacles to overcome to start making commercials on your own

Connect with Tony Javier:

Realestatemasterstv.com/motivated