.webp)
Real estate success doesn’t happen overnight. It takes discipline, consistency, and a relentless drive to keep pushing forward, no matter the circumstances. In the journey of Bryce McKinley, a renowned real estate investor and business consultant, we learn the importance of habits, faith, and a "be and then do" mindset that has led him to build a career filled with success, including over 10,000 real estate deals.
Bryce’s story is about overcoming personal tragedy and hardship, transforming his life through discipline, and using his faith to fuel his business and help others. His success story is one every aspiring real estate investor should hear because it's a testament to what’s possible when you develop the right habits and mindset to generate motivated seller leads and build wealth in real estate.
Building Habits That Lead to Success
"Be who you say you’re going to be, and do the things that reflect that."
Bryce’s success formula is deceptively simple: be, then do. Whether your goal is to generate six-figure or seven-figure income, it begins with acting in accordance with those goals. McKinley emphasizes the importance of discipline, especially in the early stages of your career. If you want to make a million dollars, you need to adopt million-dollar habits—starting with waking up early, continuously learning, and focusing on income-producing activities.
As McKinley puts it, “If you want to make a six-figure income, you need to do six-figure income habits. Want to make a seven-figure income? Read three books a month. Want to go higher? Read ten.”
Success is not only about working harder but also smarter. Developing daily habits that focus on consistent improvement—whether that’s reading, networking, or simply waking up earlier—creates the foundation for lasting success in real estate.
Discipline: The Key to Mastering Real Estate
In the real estate world, discipline isn’t just about showing up but about doing the right things consistently. McKinley recalls his journey into wholesaling real estate—starting by cold-calling homeowners. In his first 30 days, he contracted 23 homes and closed on five of them, despite not knowing much about real estate. That early hustle taught him an invaluable lesson: success comes when you focus on mastering one or two key areas.
As Bryce says, "Find one or two things, get really disciplined in them, and do the things today that get you results tomorrow."
In real estate, that often means focusing on activities that generate leads. Whether you’re cold-calling, running online ads, or sending direct mailers, consistency is everything. If you're aiming to generate motivated seller leads, it’s important to establish a disciplined approach to your marketing efforts and stick to them over time.
How Faith and Real Estate Changed His Life
Bryce McKinley’s journey is not just about business success; it’s about a deep personal transformation. After experiencing devastating losses, including the death of his wife and financial ruin, McKinley hit rock bottom. He was homeless, living out of his car, and contemplating ending it all. But in that moment of darkness, his faith gave him a second chance at life.
McKinley’s path to success was born out of necessity and faith. When everything seemed lost, an unexpected financial blessing and a real estate opportunity led him back to the path of success. By focusing on wholesaling real estate, he rapidly scaled his business to the point where he was closing 35 deals a month.
His faith-driven approach to life and business also influenced how he leads his team. Over the years, McKinley and his team have closed thousands of real estate deals, cherry-picking the best properties from an abundant lead flow. He credits his success to surrounding himself with like-minded, driven individuals, all while maintaining his faith as the center of his life and business.
Lessons for Aspiring Real Estate Investors
For those interested in getting started in real estate, McKinley has clear advice: know where you stand and leverage your assets, whether it’s time, money, or skills.
"If you have money but lack skills, pay for the skills. If you have skills but no money, use those skills to get ahead," says McKinley.
Real estate success boils down to two key areas: marketing and conversations. Master marketing so you can bring in more leads, and then master conversations so you can close deals. McKinley emphasizes the importance of focusing on those two areas. Without marketing, you won’t have leads, and without the ability to converse and negotiate, you won’t close deals. Everything else, he believes, comes with experience.
For beginners, this is critical. Whether you have a small or large budget, focus your efforts on learning how to market your services and improve your negotiation skills. These are the foundation blocks of a successful real estate career.
Staying Focused on What Matters
In the midst of running a multi-million-dollar real estate business and managing over 1,000 rental properties across Texas, Florida, and California, McKinley remains grounded in his faith and principles. His advice to real estate investors is simple yet profound: focus on what truly matters. This can mean spending time with your family, caring for others, or contributing to causes you believe in. Bryce practices what he preaches through his nonprofit work, where he and his son help the homeless in Dallas.
As Bryce eloquently puts it, “We’re all spiritual beings having a human experience. When the flesh dies, the spirit continues to live forever. It’s up to us to determine how we live and what legacy we leave.”
Build Your Real Estate Business with Purpose
Bryce McKinley’s journey shows us that real estate success is more than just making deals—it’s about adopting the right habits, having faith in your journey, and staying disciplined. Whether you’re starting out or already running a successful real estate business, focusing on motivated seller leads, improving your skills, and staying committed to your purpose will ensure your long-term success.
Now is the time to take action. Start building your real estate business by creating daily habits that align with your goals, and begin generating motivated seller leads to keep your pipeline full. The journey may not always be easy, but with discipline and the right mindset, success is inevitable.
Are you ready to take your real estate business to the next level? Start by mastering your habits and generating more motivated seller leads. With discipline and focus, you can grow your wealth and build a legacy in real estate. Let’s get started today!
