Episode 173: Why a Fractional CMO Could Be Your Business’s Secret Weapon | Marc Ensign

Are you losing money in your marketing without even realizing it?

I am joined by Marc Ensign, a fractional CMO who has worked with major brands like Nike and American Express.

Marc shares his unique journey from Broadway musician to digital marketing leader. He highlights how a fractional CMO can help businesses improve their marketing ROI by bridging the gap between companies and marketing agencies.

We also talk about the challenges of breaking through marketing noise and the strategies businesses can use to scale their operations efficiently.

We also discuss Marc’s book Be a Dick, the benefits of expert-led marketing leadership, and how to foster better collaboration with agencies.

Want to improve your marketing strategy and avoid costly mistakes? 

Listen to the full episode now!

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Key Takeaways:‍

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• 00:00 Intro
• 00:49 Marc's background: From musician to marketing expert
• 04:25 Marc's book: "Be a Dick" 
• 07:23 Fractional CMO role
• 10:57 Importance of clear communication with marketing agencies
• 16:32 Small vs. large agencies
• 18:18 Making yourself a favorite client for better results
• 21:49 When to consider engaging a fractional CMO
• 23:31 Fractional CMO vs. traditional CMO
• 26:04 Free ebook on working with agencies

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Get in touch with Marc Ensign: 

👉 LinkedIn: https://www.linkedin.com/in/marcensign/

👉 Free eBook on working with agencies: https://loudmouse.com/

👉 Be a Dick Book: https://a.co/d/dTiQlQw 

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Go to https://go.ml-leads.com/yt and:

💸 Get high-quality, motivated seller leads

💸 Claim your area

💸 Stop wasting your money

💸 Take your marketing to the next level

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Eat, Sleep, Invest is a podcast dedicated to real estate investors who want to take their marketing to the next level and generate high-quality seller leads.

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